Despite being a global leader in pomegranate production, Iran is falling behind in exports due to various challenges, according to Mohammad Reza Vazifehshenas.
Iran produced approximately 1.3 million tons of pomegranates last year, yet only managed to export a mere 40,000 tons. While the country boasts a rich history of pomegranate cultivation, favorable climate, and a wealth of genetic resources, several factors are hindering its export potential.
Key challenges facing Iran’s pomegranate industry include:
- Lack of long-term strategies: The absence of comprehensive plans to support pomegranate production and exports.
- Intense competition: Countries like India, China, Turkey, and the United States have significantly increased their pomegranate production and exports.
- Pests and diseases: Pests such as the pomegranate borer and Mediterranean fruit fly, as well as adverse weather conditions, have impacted production.
- Post-harvest losses: Insufficient cold storage and transportation infrastructure contribute to significant post-harvest losses.
To address these challenges and boost pomegranate exports, Vazifehshenas suggests:
- Modernization of orchards: Adopting smart farming techniques and utilizing drought-resistant varieties.
- Value-added processing: Expanding the processing industry to produce a wider range of pomegranate products.
- Improved infrastructure: Investing in cold storage facilities and transportation networks.
- Research and development: Supporting research to develop new pomegranate varieties and improve cultivation practices.
- Marketing and branding: Promoting Iranian pomegranates in international markets.
By implementing these strategies, Iran can capitalize on its vast pomegranate resources and become a leading exporter of this nutritious and delicious fruit.
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